Data.org a Rockefeller Foundation and Mastercard Foundation brainchild was re-launched last week at the World Economic Forum. The data science initiative aims to enhance the use of data analytics in tackling and resolving some of the worlds most challenging problems. Through its $10million challenge fund, data.org aims to encourage innovators in data science to solve societal problems. Stronger data on use can and has been used to support improved access to benefits for the poor and vulnerable. For example, the Benefits Data Trust, a Rockefeller grantee, has supported 800,000 people access food, housing and healthcare benefits and services totalling $7 billion in value. How could the social protection world make more use of data science?